The thumbnail you see on the left is an 8.5" x 11" flyer I was asked to make for an event my client calls “The Big Rocks Mile, 2010”. Part of their organization's Health & Fitness program, this "running a mile" was to be a 3-part event and I was asked to create a flyer to promote this 1-mile run happening at the beginning, ending, and mid-point juncture of a 6-month training period.
What came to mind immediately was to use panoramas — from my Panorama Gallery — to communicate the “Spring, Summer, Fall ” timeline that was to be the framework for this 'event'.
Being many times wider than they are tall, panoramas fit perfectly onto a horizontal flyer page leaving room for captions under each picture to achieve the other goal of the flyer — to convey that this 'event' was actually going to be 3 events, taking place over the period of 6 months. In addition, the captions convey the context for the event — “Every Man Wins” — because this was not to be a traditional man-against-other-men race, but rather that each man trains throughout the 6-month period, sets a baseline for himself in the Spring, shows progress with more training until Summer arrives, and then experiences the full benefit of the training in the Fall when he realizes that this Health & Fitness program is just the beginning — there's much more ahead.
The final piece was to create a simple URL that points to the flyer: BigRocks-Mile2010, and to encourage people throughout the organization to use that as a link in their communications about the event.
