Tuesday, February 3, 2009

Official Opening of The Café Website

archived web site -- The Café @ Groton Trading CompanyThough my first client web site, “The Café @ Groton Trading Company ”, has been accessible on the web for quite a while, today marks the official opening of the site, a snapshot of which you see here on the right. The site features the full menu for The Café, broken down into "food category" in the left-hand menu, and then a set of "pages" within each category which you navigate via a top-of-page menu — all of which I designed to convey the web experience, even though the actual menu is really a "huge long .pdf document" designed to be glossy-printed for hand viewing at your table.

More traditional features of the website include "customer feedback" where clients can tell us what they think as well as sign up for the newsletter, “Daily Specials ” on a chalkboard background (to match what is actually in The Café), and a Flickr-hosted "Photo Gallery" which we wanted in order to take advantage of The Café being inside an antique store making its ambiance is truly unique.

The Café -- Client feedback stored in a database and made available in a Customer Testimonials pageCustomer Testimonials : Another unique feature of this web site is what you see on the left — the page that I called "Community". At a glance, it is a set of "feedback stories", each one generally displayed with a thumbnail picture of the client who submitted the feedback by going to another page (not shown) where you sign up for a newsletter and/or write whatever "story" you want to submit regarding your experience at The Café. Therein, a checkbox lets the author of such feedback consent to having his feedback made public on the “Community ” page, which is generated as dynamic content from the database each time someone brings up the page. For more details see moderated testimonials described here.

On a different technical note… I designed and built this website, soup-to-nuts, using Microsoft's .NET technology primarily because that way I end up with a site implementation that is fluid and completely under my control. Moreover, since extensive use is made of “page templates ”, even pervasive changes to the site — as clients get a better idea of the look and feel they want — sitewide changes can be made quickly and reliably.